Sky Deutschland AG, branded as Sky, is a German media company which operates a Direct Broadcast Satellite Pay TV platform in Germany, Austria and Switzerland (through Teleclub) offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television.
It was launched in 1991 as Premiere. The channel originally started as a single analogue channel on the Astra 1A satellite, showing films dubbed into German, as well as in original audio, live football matches from the German Bundesliga and Austrian Bundesliga (and at one time the UEFA Cup), and documentaries and TV series. After the coming of the digital age, the service has since consisted of many channels with many new ones added over the years. On 4 July 2009, the service and its channels were rebranded as “Sky